Developing the Advertising Program,specifying __________ Helps Advertisers with Other Choices

question 48

Multiple Choice

developing the advertising program,specifying __________ helps advertisers with other choices in the process such as selecting media and evaluating a campaign.

• A) product or service features
• B) time constraints
• C) pricing constraints
• D) target audiences
• E) advertising objectives

---

Definitions:

Government Military Contracts

Agreements or contracts between a government and private companies for the provision of goods and services to the military or for defense purposes.

Nation's Top Corporations

The leading companies in a country, typically measured by revenue, profitability, or market capitalization.

Closed-Shop

A workplace where employment is conditional upon the employee's membership in a labor union, typically found in industries with strong union representation.

National War Labor Board

A government agency established in World War I and again during World War II to mediate labor disputes and avoid strikes that would disrupt wartime production.