Channel of Communication Refers to

question 208

Multiple Choice

channel of communication refers to

• A) the selection of either paid or non-paid forms of information dissemination.
• B) a similar understanding and knowledge that a sender and receiver apply to a message.
• C) an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
• D) a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
• E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.

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Definitions:

Causes

The reasons or factors that bring about an effect or a result.

Effects

Effects refer to the outcomes or results generated by a cause or influence, which can manifest in various aspects such as physical health, psychological states, or environmental conditions.

Experimental Group

In an experiment, the group exposed to the treatment, that is, to one version of the independent variable.

Control Group

In experimental research, it refers to the group of participants who do not receive the experimental treatment, serving as a comparison to evaluate the effect of the treatment.