Way TV Advertising Can Reduce Wasted Coverage Is to

question 368

Multiple Choice

way TV advertising can reduce wasted coverage is to

• A) identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by non-targeted viewers.
• B) run shorter ads in a greater number of geographical areas.
• C) identify specific times of day or night when the target audience would be more likely to tune in.
• D) develop more creative ads so that more people will choose to see them.
• E) run the ads on less expensive, narrowly focused, specialized cable and satellite channels.

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