Suppose the Following Information: the Cost of a Full-Page Color

question 165

Multiple Choice

Suppose the following information: The cost of a full-page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $312,286 and its U.S.audience size is 1,613,062.The cost of a full-page color ad in the U.S.national edition Sports Illustrated (magazine) is $238,000 and has an audience size of 3,150,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,250,000 and has an audience size of 112,500,000.Using this information,which of the following is the most appropriate metric to use to determine which medium would provide the most efficient use of your limited resources?

• A) reach
• B) frequency
• C) CPM
• D) rating
• E) GRP

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Definitions:

Labor Supply Curve

A graphical representation showing the relationship between the wages offered and the quantity of labor that workers are willing to supply.

Minimum Wage

The lowest legal wage that employers can pay their employees, established by government law.

Unemployed People

Individuals of working age who are without work, but are available for and seeking employment.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, which has been accelerated by advances in transportation and communication technology, with significant implications for economies, culture, and political systems.