Advantage of Using the Yellow Pages as an Advertising Medium

question 324

Multiple Choice

advantage of using the yellow pages as an advertising medium is

• A) the short life span.
• B) they are used more than 150 billion times annually.
• C) the print pages are quicker and easier to use than the Internet.
• D) they are more mobile than other information sources.
• E) they are available 24/7/365.

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Definitions:

Point-Of-Purchase Display

Marketing materials or advertising placed next to the merchandise it is promoting, typically found in the retail environment.

Sales Promotion

Marketing activities that aim to temporarily increase sales or the visibility of a product or service through incentives or discounts.

Ben & Jerry's

An American ice cream company known for its unique flavors, environmental activism, and social responsibility efforts.

Complimentary Scoop

A free serving of ice cream or other scoopable item offered to customers as a courtesy or promotional gesture.