Which of the Following Statements About Online Advertising Is MOST

question 161

Multiple Choice

Which of the following statements about online advertising is MOST accurate?

• A) It is easier to measure the impact of online advertising than other media.
• B) Although annoying, click fraud and webtipping are not causing real financial damage.
• C) Although popular with the younger generation, few Baby Boomers order online.
• D) Standards for the various formats used online are still evolving.
• E) One way online companies benefit is through employing PTR in order to increase site traffic.

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Definitions:

Price Sensitivity

The degree to which the demand for a product or service is affected by changes in its price, illustrating consumer response to price adjustments.

Consumer Surplus

The contrast between what buyers are willing to offer for a good or service and the amount they actually spend.

Willingness to Pay

The maximum amount an individual is prepared to expend on a good or service to acquire it.

Cell Phone

A portable telephone that uses wireless technology to send and receive calls and data.