Local Radio Station Broadcast a Story About a Dry-Cleaner That

question 70

Multiple Choice

local radio station broadcast a story about a dry-cleaner that had requested coat donations.The company offered to clean the coats and deliver them to people in need.The various addresses of the dry-cleaner chain were also broadcast so that donations could be dropped off.Since this featured business did not pay for this exposure,it benefited from __________.

• A) advertising
• B) direct marketing
• C) personal selling
• D) publicity
• E) sales promotion

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Definitions:

Credited

Recognized or accounted for, often referring to the addition of funds to an account.

Selling Price

The price at which a product or service is sold to the purchaser, often determined by the cost of production, market demand, and competition.

Cost

The amount of money required to purchase something or the expense associated with creating a product or service.

Mark-up

The extra sum included in the goods' selling price to cover both overhead expenses and profit.