There Are Three Key Factors When Choosing Among Place-Based Media

question 210

Multiple Choice

There are three key factors when choosing among place-based media options for an advertising campaign: (1) __________; (2) the product's attributes; (3) and cost.

• A) the perceived risk
• B) the sustainability of the message
• C) the reputation of the prospective media firm
• D) the media habits of the target audience
• E) the length of time required to get the message across

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Definitions:

Reacquired Shares

Shares that were previously issued and have been bought back by the issuing company, reducing the amount of outstanding stock on the open market.

Common Stock

A type of security that represents ownership in a corporation, with holders possibly entitled to dividends and voting rights.

Cumulative Preferred Stock

A type of preferred stock that accrues dividends in case they are not paid as scheduled, ensuring that dividends are paid out before any dividends can be issued to common stock shareholders.

Dividends Per Share

The total amount of dividends declared by a company for each share of stock held.