There Are Three Key Factors When Choosing Among Place-Based Media

question 222

Multiple Choice

There are three key factors when choosing among place-based media options for an advertising campaign: (1) the media habits of the target audience; (2) the product's attributes; and (3) __________.

• A) cost.
• B) the perceived risk.
• C) the reputation of the prospective media firm.
• D) the length of time required to get the message across.
• E) the sustainability of the message.

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Definitions:

Consumer Confidence

A measure of how optimistic or pessimistic consumers are regarding their expected financial situation, an indicator of the overall state of the economy.

Purchasing Power

The ability of an individual or group to buy goods and services, often related to their income and the price level of goods.

Sociocultural

Relating to or involving the social aspects and cultural dimensions of society and their impact on human behavior and interactions.

Demographics

The characteristics of human populations that can be used to identify consumer markets.