Pretests Refer to

question 346

Multiple Choice

Pretests refer to

• A) tests conducted before an advertisement is placed in various media to determine which medium best reaches its intended target market.
• B) tests conducted among company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
• C) tests conducted with an advertisement for a product to prospective consumers under realistic purchase conditions to see if they will buy.
• D) tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select among alternative versions of the advertisement.
• E) sample ad campaigns that are submitted by competing advertising agencies prior to receiving a formal contract for that account.

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Definitions:

Pill

A small, round, solid pharmaceutical oral dosage form of medication that can contain various active ingredients.

Pain

A distressing sensation and emotional experience linked to tissue damage or described in terms of such damage.

Positive Punishment

A behavior modification technique where an undesirable behavior is followed by an unpleasant stimulus to decrease the likelihood of the behavior's recurrence.

Teasing

The act of playfully or mockingly disturbing or provoking someone with remarks, questions, or actions.