Because Advertising Is Expensive, Marketers Want to Be Certain the Advertisements

question 165

Multiple Choice

Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience. In order to accomplish this communication goal, marketers conduct ________ before advertisements are placed in a medium.

• A) pretests
• B) double blind tests
• C) efficacy trials
• D) aided recall tests
• E) sales tests

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Definitions:

Surveying Consumers

The process of gathering information, preferences, and opinions from individuals who purchase goods and services.

Consumer Spending

The total amount of money spent by households in an economy on goods and services.

Bureau Of Labor Statistics

A U.S. government agency responsible for collecting and analyzing labor economic data to support public and private decision making.

Housing

Housing encompasses the market for dwelling places, including their construction, purchase, rent, and sale.