Owners of a Small Bookstore Want to Run an Ad

question 186

Multiple Choice

owners of a small bookstore want to run an ad in their local newspaper.Their objective is to create awareness for the bookstore among the town's consumers.Which of the following measures should be used to compare the number of different people or households exposed to the advertisement?

• A) reach
• B) rating
• C) GRPs
• D) CPM
• E) frequency

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Definitions:

High-Involvement Work Practices

A set of human resource practices aimed at increasing employee performance.

Employee Self-Service

A system that allows employees to handle many job-related tasks (such as applications for leave, updating personal information, and viewing benefits) that traditionally were performed by management or HR departments.

Self-Directed Work Teams

Groups of employees who are given autonomy to manage their work and make decisions within predefined boundaries, often leading to increased motivation and productivity.

Employee Counselling

The provision of professional psychological support or advice to employees to help them manage personal or job-related challenges.