Directed to Ultimate Consumers,consumer-Oriented Sales Promotions Are Sales Tools Used

question 118

Multiple Choice

Directed to ultimate consumers,consumer-oriented sales promotions are sales tools used to support a company's __________ and __________.

• A)advertising;public relations
• B)advertising;personal selling
• C)personal selling;public relations
• D)personal selling;direct marketing
• E)advertising;direct marketing

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Definitions:

Performance Evaluation

The systematic process of assessing and reviewing an employee’s job performance and productivity in relation to established criteria and objectives.

Excess Capacity

The situation in which a company can produce more goods or services than currently demanded due to available resources exceeding production requirements.

Outside Supplier

An external entity that provides goods or services to a business, often used in the context of manufacturing or production.

Investment Center

A division or unit of a business that is responsible for its own revenues, expenses, and investments, and is evaluated based on its return on investment.