Of the Following Statements Are True About Coupons EXCEPT

question 159

Multiple Choice

of the following statements are true about coupons EXCEPT:

• A) consumers delay product purchases as they wait for coupons.
• B) studies suggest that market share decreases slightly during the period immediately before coupons are distributed.
• C) Groupon, LivingSocial, and other daily couponing services is expected to explode by 2015.
• D) online coupons are growing but only account for a small percentage of total coupon redemptions.
• E) most are distributed as freestanding inserts in newspapers.

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Definitions:

Price Deals

Promotional offers that reduce the cost of a product or service for a limited time to encourage purchase or trial by consumers.

Loyal Customers

Consumers who repeatedly purchase products or services from the same brand instead of switching to competitors.

Networking Potential

The capability of an individual or organization to develop and maintain a network of business contacts, which can be leveraged for opportunities and growth.

Learning Potential

The capacity or ability of an individual or organization to gain knowledge or skills.