Publicity Tools Refer to

question 22

Multiple Choice

Publicity tools refer to

• A)methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B)methods used to get a nonpersonal,directly paid presentation of a company or its products.
• C)short-term inducements of value offered to arouse interest in buying a product or service.
• D)methods of obtaining nonpersonal presentation of an organization,product,or service without direct cost.
• E)free space or time donated by the media.

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Definitions:

Constant-Sum Game

A situation in decision theory where the total payoff to all players remains constant regardless of the strategies employed, implying that any gain by one party directly corresponds to a loss by another.

Distributive Bargaining

A negotiation strategy in which parties compete over the distribution of a fixed asset or resource, often resulting in a win-lose situation.

Zero-Sum

A situation in game theory and economic theory where each participant's gain or loss is exactly balanced by the losses or gains of the other participants.

Constant-Sum

A scenario in negotiations or games where the total value distributed among participants is fixed, meaning one party's gain is another's loss.