Public Watchdog Groups Are Critical of Ad Campaigns for Some

question 320

Multiple Choice

Public watchdog groups are critical of ad campaigns for some video games that use sex appeals and glamorize violence. How should an ad agency respond to these critics if it wishes to avoid the enactment of additional laws limiting its creativity?

• A) Express strong support for First Amendment freedom and stand its ground.
• B) Develop an infomercial for its product that is relevant, useful to its customer, and entertaining.
• C) Produce a public service announcement in support of its current, successful approach.
• D) Take advantage of the publicity and run the ads in question more frequently.
• E) Take steps toward self-regulation, imposing standards on its promotional activities that reflect the values of society.

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