Term "Receivers" Refers to

question 30

Multiple Choice

term "receivers" refers to

• A) only those consumers who read, hear, or see a message about a product or service and then choose to buy it.
• B) consumers who read, hear, or see the message sent by a source during the communication process.
• C) a firm that obtains a basic message or theme from its advertising agency and translates that vision into a useable IMC campaign.
• D) promotional firms that select the best channels through which to convey advertising messages.
• E) customers who read, hear, or see the message sent by a source and misinterpret or reinterpret the message to fit their individual beliefs.

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Definitions:

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The vertebrae of the neck region, forming the upper part of the spinal column and providing support and mobility to the head.

Ultimate Explanation

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Migration

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Circadian Rhythm

An internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.