Communication Is the Process of Conveying a Message to Others

question 78

Multiple Choice

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,a channel of communication,__________,and the processes of encoding and decoding.

• A)a concept
• B)a receiver
• C)an offer
• D)a brand
• E)a slogan

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Definitions:

Central Route

A method of persuasion that involves in-depth analysis of the content of a message, leading to lasting attitude change.

Peripheral Route

A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.

Persuasion

The act of convincing someone to do or believe something through reasoning or argument.

Central Route

A pathway of persuasion that involves careful and thoughtful consideration of the messages' content.