Public Relations Refers to

question 253

Multiple Choice

Public relations refers to

• A)a seller-directed flow of communication,often in a face-to-face encounter,designed to promote a product with the purpose of making a sale.
• B)an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C)a mass selling approach that has been be tailored to meet the more select needs of a target market based on age,gender,ethnicity,or occupation.
• D)a form of communication that is intended to counteract any negative information or misinformation that has been fomented by competitors or disgruntled customers.
• E)a form of communication management that seeks to influence the feelings,opinions,or beliefs held by customers,prospective customers,stockholders,suppliers,employees,and other publics about a company and its products or services.

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Definitions:

Population Participation

Often referred to as the labor force participation rate, it measures the proportion of the working-age population that is employed or actively looking for employment.

Labor Force

The total number of people who are available to work, including those who are employed and those who are unemployed but seeking work.

Employed Category

Individuals who are working for pay or profit, actively engaged in a business or have a job from which they are temporarily absent.

Unemployed Category

A classification for individuals who are without a job but are available to work and have actively searched for employment within a specific period.