Of the Disadvantages Associated with Television as an Advertising Medium

question 353

Multiple Choice

of the disadvantages associated with television as an advertising medium is that it

• A) has a short exposure time.
• B) cannot target specific audiences.
• C) must use print for effect.
• D) has an unlimited amount of advertising time available.
• E) is not effective for conveying simple messages.

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Definitions:

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome, often reflecting a reaction to stress.

Conscious

The state of being awake and aware of one's surroundings and thoughts.

Awareness Level

The degree of consciousness or alertness an individual has toward their environment or specific stimuli.

Unconscious

Part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions, a fundamental concept in psychoanalytic theory.