Which of the Following Is an Inherent Weakness of Direct

question 34

Multiple Choice

Which of the following is an inherent weakness of direct marketing?

• A) It is a low cost means of reaching the target market.
• B) Its messages may differ between direct mailings, confusing the target market.
• C) It is expensive and time consuming to develop and maintain a database.
• D) It is difficult to get media cooperation.
• E) It can lead to promotion wars.

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Definitions:

Dramaturgical Sociology

A perspective in sociology that applies the metaphor of theater to analyze how individuals present themselves in everyday life to create specific impressions in the eyes of others.

Social Reality

The concept that recognizes the perception of the world shaped by social interactions and cultural conditioning, influencing how individuals understand their existence and social norms.

Research

Research is the process of systematically observing reality to assess the validity of a theory.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation, that can be tested through experimentation or observation.