Which of the Following Statements Regarding the Promotional Mix Is

question 195

Multiple Choice

Which of the following statements regarding the promotional mix is most accurate?

• A) For maximum impact, funding for promotions should be equally divided among the five elements of the promotional mix.
• B) The promotional mix can be influenced by the product's life cycle, characteristics of the product, purchase decision stage of the buyer, and the channel of distribution.
• C) Regardless of which other elements are selected, advertising must be included in every promotional decision in order for an IMC campaign to be successful.
• D) Decisions regarding the promotional mix should be left to each manager in the marketing department who knows best what to do for his or her own specialty.
• E) It is not necessary to have a coordinated goal for an IMC campaign provided each department has a goal of its own.

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Definitions:

Global Marketing

Marketing strategies designed to capitalize on global market opportunities, necessitating an understanding of various cultural, legal, and economic factors.

Channels between Nations

The various means through which countries communicate, trade, and interact with each other, including diplomatic channels, trade agreements, and international organizations.

Distribution Channels

Networks or pathways through which goods and services flow from producers to consumers, including wholesalers, retailers, and direct-sales mechanisms.

Manufactured Product

Products that have been processed or made from raw materials through industrial processes.