Google Chose a New Model for Its Advertising,it Decided to

question 266

Multiple Choice

Google chose a new model for its advertising,it decided to

• A) show advertisements that were the exact opposite of a consumer's profile to give the ads a higher awareness rate.
• B) randomize the time periods between ads and banners rather than use a steady schedule in order to keep the ads more noticeable.
• C) customize all advertisements to reflect customers' preferences for color, music, and fonts based on information obtained from cookies.
• D) create a "quality score" to predict how effective an ad would be based on factors such as click-through rates, advertiser history, and keyword performance.
• E) create an "ad-option" page for consumers to create their own consumer profile- blocking out products and services they don't want and selecting the products and services they do.

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Definitions:

Primitive Map

A basic organizational layout or representation within the brain or nervous system that underlies the more complex structures and functions.

Cortex

The outer layer of the cerebrum in the brain, involved in high-level functions such as sensory perception, cognition, and motor control.

Thalamus

A structure in the brain that relays motor and sensory signals to the cerebral cortex.

Gene Methylation

A chemical modification of DNA that can affect gene expression, often by silencing genes, and plays a role in cellular differentiation and disease.