Persuading the Consumer to Buy the Product Rather Than Substitutes

question 285

Multiple Choice

Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle?

• A) introduction
• B) growth
• C) maturity
• D) accelerated development
• E) early growth

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Definitions:

Emotion Influence

The impact emotions have on cognitive processes and behaviors, including decision-making, creativity, and interpersonal relationships.

Need for Achievement

The motivation to reach a significantly challenging goal, overcome obstacles, and exert a high standard of success in one's endeavors.

McClelland

Refers to David McClelland, a psychologist known for his work on motivation, notably the theory of Needs which includes the need for achievement, power, and affiliation.

Homeostasis

The process by which a living organism or cell maintains stable conditions necessary for its survival, such as temperature and pH balance.