Terms of Product Characteristics,the Greater the Risk,the Greater the Need

question 264

Multiple Choice

terms of product characteristics,the greater the risk,the greater the need for __________ as a key element of the promotional mix.

• A) advertising
• B) personal selling
• C) sales promotion
• D) publicity
• E) public relations

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Definitions:

Music

An art form and cultural activity organized in time, expressed through the creation and performance of sounds, rhythms, and melodies.

Construct Their Identity

The process by which individuals form and evolve their sense of self through personal experiences, social interactions, and cultural influences.

Mass Media

Technologies that are intended to reach a large audience via mass communication, like newspapers, television, and the internet.

Youth

The period of life between childhood and adulthood, often characterized by growth, exploration, and the development of identity.