Figure 17-6 -Promotion Decision Process Is Divided into Three Phases.In Figure 17-6

question 180

Multiple Choice

Figure 17-6
-promotion decision process is divided into three phases.In Figure 17-6 above,"B" refers to the _________ phase.

• A) scheduling
• B) development
• C) implementation
• D) evaluation
• E) planning

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Definitions:

Purchase Decision

The final choice made by a consumer or organization regarding the buying of a product or service after considering options and evaluating alternatives.

Promotional Mix

A blend of marketing tools used to effectively communicate with the target audience and promote a product or service.

Lifestyle Website

An online platform that publishes content related to personal interests, activities, and recommendations, typically aimed at enhancing the quality of life.

President's Day Sale

A promotional event by retailers offering significant discounts around the time of President's Day in the United States.