Mike's Camera Is a Retailer That Carries a Full Line

question 191

Multiple Choice

Mike's Camera is a retailer that carries a full line of professional and amateur camera equipment,develops all types of film and digital photos,and sells darkroom equipment.Mike's Camera is an example of a(n) __________.

• A) hypermarket
• B) general merchandise store
• C) scrambled merchandise store
• D) intertype outlet
• E) specialty outlet

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Definitions:

Convenience Stores

Small retail businesses that aim to sell everyday items such as snacks, beverages, and household goods, emphasizing quick service and easy access.

Warehouse Clubs

Large retailers with an irregular assortment, low service levels, and low prices that often require membership for shoppers.

Level of Service

A measure of the quality and efficacy of a service provided to customers, often evaluated based on customer satisfaction and performance metrics.

Specialty Store

A type of retailer that concentrates on a limited number of complementary merchandise categories in a relatively small store.