A Promotional Campaign,hierarchy of Effects Refers to the Stages a Prospective

question 285

Multiple Choice

a promotional campaign,hierarchy of effects refers to the stages a prospective buyer goes through,which include:

• A) awareness, interest, evaluation, trial, and rejection.
• B) interest, adoption, and brand loyalty.
• C) cognitive, affective, and behavioral.
• D) awareness, interest, evaluation, trial, and adoption.
• E) see an ad, try the product, and buy the product.

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Definitions:

Cooperativeness

The willingness to work together with others for a common goal or benefit.

Collaborating Conflict-handling Style

An approach to conflict in which parties involved work together to find a mutually beneficial solution.

Explosive Situation

A highly tense or volatile scenario that is likely to lead to conflict or break down in communication.

Harmony

A state of peaceful understanding and cooperation among individuals or groups, characterized by lack of conflict and mutual compatibility.