Examlex
Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).
Desirable Jobs
Positions of employment that are highly sought after due to factors such as high pay, benefits, job security, and work-life balance.
Tournament Pay
A compensation structure where the rewards are distributed based on relative performance, rather than absolute metrics, often seen in competitive environments.
Marginal Revenue Product
The change in the total revenue of a firm that results from the employment of one additional unit of a resource. The marginal revenue product of an input is equal to its marginal product multiplied by the marginal revenue of the good or service produced.
Political Entrepreneurs
Individuals or entities that seek to gain profit, advantage, or influence through the political process rather than through market competition.
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