The Hierarchy of Effects,evaluation Refers to

question 124

Multiple Choice

the hierarchy of effects,evaluation refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Awareness

refers to the extent to which consumers are familiar with the qualities or image of a particular brand, product, or service, marking the initial step in the purchasing decision process.

Feedback

A response or reaction to a product, service, or process, used for improvement or assessment purposes.

IMC Efforts

Initiatives and activities focused on aligning and integrating all marketing communication tools, avenues, and sources within a company into a seamless program.

Sales Data

Information that pertains to the quantity of products sold and the revenue generated from these sales, often used to inform business decisions.