The Design of Each of the Promotional Program Elements Is

question 280

Multiple Choice

the design of each of the promotional program elements is complete,it is important to determine the most effective timing of their use.The _________ describes the order in which each promotional tool is introduced and the frequency of its use during a campaign.

• A) perceptual map
• B) efficiency matrix
• C) sensitivity analysis
• D) promotion to sales ratio
• E) promotion schedule

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Definitions:

Cash Sales

Transactions where payment is made in full at the time of the sale, typically in cash or equivalent.

Accounts Receivable Period

The mean period required for a company to collect payments due from its clients.

Discounts

A reduction from the usual cost of something, often applied to prompt payment or for certain customers like students or seniors.

Long-Term Debt

Debt that is due for repayment after more than one year's time, often used for significant investments.