Location-Based Social Networking Apps Such as Foursquare Reward Customers for

question 89

Multiple Choice

Location-based social networking apps such as Foursquare reward customers for

• A) using minutes on their mobile phones.
• B) shopping online.
• C) responding to TV ads.
• D) reporting their locations and visiting stores.
• E) answering customer service surveys on their mobile phones.

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Definitions:

Tactical Planning

Short-term, specific planning that supports strategic planning by focusing on current operations and immediate actions.

Competitive Intelligence

Competitive intelligence involves gathering and analyzing information about competitors' activities, strategies, and strengths, to inform business decision-making.

Market Share

is the portion of a market controlled by a particular company or product, typically expressed as a percentage.

Metamediary

An intermediary platform that connects buyers and sellers across multiple sectors, often providing comparison and aggregation services.