Small Electronics Company Manufactures a Line of Low- to Moderate-Quality

question 41

Multiple Choice

small electronics company manufactures a line of low- to moderate-quality stereo components that are distributed through wholesalers to mass-market retailers such as Walmart.The electronics company has begun production of a small line of high-quality,professional studio-model components.How should the small electronics company best distribute its new products?

• A) use its established indirect marketing channel
• B) distribute directly to mass market consumers
• C) distribute through agents who sell to specialty electronics stores that will feature the new line
• D) sell directly to specialty electronics stores that will feature the new line
• E) establish its own chain of electronics retail stores

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Definitions:

Conceptualization

The process of forming a concept or idea by combining various elements of understanding into a coherent whole.

Servant Leadership

A leadership approach centered around the primary objective of serving others, distinguishing itself from conventional leadership where the leader prioritizes the prosperity of their company or organization.

Consistent Models

Models or frameworks that are applied uniformly and reliably over time in similar situations or conditions.

Servant Leaders

Leaders who prioritize the needs of their team or followers over their own, aiming to enhance others' growth, autonomy, and well-being.