Retailing Positioning Matrix Refers to an Analytical Tool That

question 179

Multiple Choice

retailing positioning matrix refers to an analytical tool that

• A) positions retail outlets in terms of the breadth of product line and value added.
• B) identifies the best location for building or leasing a retail store.
• C) identifies the specific customer base served by all stores within a given radius.
• D) identifies the most likely target market for a retail outlet based upon its size.
• E) identifies the elements of the retailing mix.

---

Definitions:

NPV

Net Present Value is the calculation used to determine the value of future cash flows in today's dollars, subtracting the initial investment.

Multiple IRRs

Situations where a project or investment has more than one internal rate of return, occurring with alternating cash flows (positive and negative).

Cash Flows

Cash flow is the net amount of cash being transferred into and out of a business, considered essential for its operation, liquidity, and financial health.

WACC

The Weighted Average Cost of Capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets.