Consumers Benefit in Dealing with Retail Corporate Chains Because

question 91

Multiple Choice

Consumers benefit in dealing with retail corporate chains because

• A)corporate chains have more experience than other forms of retailers.
• B)they can own stock in the same company where they shop since corporate chain stock must be publicly traded.
• C)they can establish a credit history more easily than with other forms of retailers.
• D)there are multiple outlets with similar merchandise and consistent management policies.
• E)they have less stress in making decisions since merchandise is arranged and displayed by professional designers.

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Definitions:

Marketing Research Process

A systematic approach to collecting, analyzing, and interpreting data about a market or potential market for a product or service, used to make informed business decisions.

Black Box

A system or object whose internal workings or operation are not revealed or understood but only its inputs and outputs are observable.

Stimulus-Response Model

A theoretical framework in psychology that explains how individuals respond to external stimuli.

Consumer Behavior

The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences.