A Producer Owns an Intermediary at the Next Level Down

question 195

Multiple Choice

a producer owns an intermediary at the next level down in the marketing channel,it is referred to as __________.

• A) backward integration
• B) forward integration
• C) vertical integration
• D) lateral integration
• E) horizontal integration

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Definitions:

Telegraphic Speech

Short sentences that follow a strict word order and contain only essential content words.

Underextension

Restricting the use of a word to only a few, rather than to all, members of a class of objects.

Operant Conditioning

A process of instruction that modifies behavior strength by employing incentives or disincentives.

Zone of Proximal Development

A concept in educational psychology referring to the difference between what a learner can do without help and what they can achieve with guidance and encouragement from a skilled partner.