Having a Product or Service Where Consumers Want It Is

question 36

Multiple Choice

Having a product or service where consumers want it is __________ utility.

• A) form
• B) place
• C) time
• D) possession
• E) transactional

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Definitions:

SAM

Serviceable available market; the section of the TAM that your product or service intends to target.

SOM

Share of market; the portion of SAM that your company is realistically likely to reach.

TAM

Total available market; the total market demand for a product or service.

Total Available Market

The overall revenue opportunity available or total demand for a product or service within a market.