Most Indirect Channel for Consumer Products Incorporates Agents,wholesalers,and Retailers and Is

question 278

Multiple Choice

most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

• A) are only a few large manufacturers but many small retailers.
• B) are low-cost, low unit volume goods.
• C) is too large an inventory to be carried by wholesalers.
• D) are many small manufacturers and many small retailers.
• E) are many manufacturers with a limited inventory competing for a small group of retailers.