Figure 15-3 Above Depicts the Four Most Common Marketing Channels

question 244

Multiple Choice

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."X" represents

• A)consumers.
• B)industrial users.
• C)wholesalers.
• D)agents or brokers.
• E)retailers.

---

Definitions:

Mass Customization

A strategy that allows consumers to personalize specific aspects of a product while still producing it in large volumes, combining the benefits of mass production with individual customization.

Online Shopping

The act of purchasing products or services over the Internet, allowing consumers to buy goods from the comfort of their own homes.

Value Cocreation

A business strategy that emphasizes the collaboration between companies and customers to produce mutual value.

Production Processes

The methods and sequences of operations used by manufacturers to produce goods, involving material selection, fabrication, and assembly.