Choosing a Marketing Channel or Intermediary,it Is Important to Ask

question 33

Multiple Choice

choosing a marketing channel or intermediary,it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

• A) How many of the firm's competitors will be using the same channels?
• B) Which channels have strategic channel alliances with other resellers?
• C) How long have the channel members and intermediaries been in business?
• D) Who is responsible for negotiating the channel or intermediary contracts?
• E) Which channel and intermediaries will be the most profitable?