Pricing Approach That: (1)estimates the Price That Ultimate Consumers Would

question 181

Multiple Choice

pricing approach that: (1) estimates the price that ultimate consumers would be willing to pay for a product; (2) works backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers; and (3) results in the manufacturer deliberately adjusting the composition and features of the product to achieve the target price to consumers is referred to as __________.

• A) cost-benefit pricing
• B) cost-plus percentage-of-cost pricing
• C) target pricing
• D) cost-plus fixed-fee pricing
• E) product feature pricing

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Definitions:

Cognitive Dissonance Theory

A theory suggesting that individuals experience discomfort (dissonance) when their beliefs or behaviors are inconsistent, leading them to make changes to reduce this discomfort.

Unhealthy Behaviors

Actions or habits that are detrimental to physical or mental health, such as smoking, poor diet, and lack of exercise.

Confirmation Bias

The bias towards identifying, decoding, choosing, and memorizing details in a manner that validates one's preconceived ideas or suppositions.

Social Psychological Error

Involves misconceptions or biases in understanding or explaining the behavior of individuals in a social context.