Three Major Types of Vertical Marketing Systems Are Administered,corporate,and __________

question 228

Multiple Choice

three major types of vertical marketing systems are administered,corporate,and __________.

• A) integrated
• B) cooperative
• C) delegated
• D) manufacturer-dominated
• E) contractual

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Definitions:

Correlation

A mathematical metric that shows how much two or more variables move in relation to each other.

Test-retest Correlation

A statistical measure that evaluates the stability of test scores over time by examining the correlation between scores from the same individuals at two separate administrations.

Scatterplots

Graphical representations that show the relationship between two quantitative variables, displaying data points on a two-dimensional graph.

Test Worthiness

Determined by an objective analysis of a test in four critical areas: (1) validity: whether or not it measures what it is supposed to measure; (2) reliability: whether or not the score an individual receives on a test is an accurate measure of his or her true score; (3) cross-cultural fairness: whether or not the score the individual obtains is a true reflection of the individual and not a reflection of cultural bias inherent in the test, and (4) practicality: whether or not it makes sense to use a test in a particular situation.