Choosing the Appropriate Marketing Channel,a Firm Should Consider the Interests

question 245

Multiple Choice

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services.

• A) availability
• B) quality
• C) variety
• D) brand name recognition
• E) adaptability

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Definitions:

Base Year

The base year is a specific point in time used as a reference or benchmark for economic or financial calculations, such as index numbers and inflation measurements.

Percentage Changed

A measure that calculates the degree of change over time, indicating growth or decline in specific variables.

Monopsony Power

A market condition where there is only one buyer for a product or service, giving the buyer significant power over prices and terms.

Workers

Individuals engaged in any form of employment, providing labor to produce goods or deliver services in exchange for wages, salaries, or other forms of compensation.