Of the Following Are Buyer Requirements for Choosing a Marketing

question 123

Multiple Choice

of the following are buyer requirements for choosing a marketing channel EXCEPT:

• A) pre- or postsale services.
• B) convenience.
• C) variety.
• D) profitability.
• E) information.

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Definitions:

Relative Homogeneity Effect

Tendency to see outgroup members as all the same, and ingroup members as more differentiated.

Social Categorisation

The process of classifying people into groups based on shared characteristics, which can simplify social perception but also contribute to stereotyping.

Relative Homogeneity Effect

The tendency to perceive members of an out-group as more similar to each other than members of the in-group, often leading to stereotyping.

Ingroup Members

Individuals who belong to the same group or category as one perceives oneself, often feeling a sense of solidarity and common identity with them.