While Maytag Appliances Have the Leading Brand Name,its Sales Are

question 103

Multiple Choice

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a __________ strategy,which directs customers to Maytag appliance stores it owns,the firm decided against it and simply provides the names and addresses of all the retailers (Sears,Home Depot,etc.) that carry Maytag appliances.

• A) horizontal channel strategy
• B) strategic channel alliance
• C) dual distribution
• D) cross-docking
• E) disintermediation

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Definitions:

Cyclic AMP

A second messenger important in many biological processes, derived from adenosine triphosphate (ATP) and used for intracellular signal transduction.

Phosphorylation

The addition of a phosphate group to a molecule, a crucial process in biology that modulates the function of proteins and other molecules in cells.

Excitatory Postsynaptic Potential

A temporary increase in postsynaptic membrane potential due to the flow of positively charged ions into the postsynaptic cell, making it more likely to fire an action potential.

Depolarization

The reduction in the electrical charge difference across a cell's plasma membrane, leading to the initiation of an action potential.