Conflict That Occurs Between Two Different Levels in a Marketing

question 111

Multiple Choice

Conflict that occurs between two different levels in a marketing channel is referred to as

• A) lateral conflict.
• B) horizontal conflict.
• C) vertical conflict.
• D) distributor conflict.
• E) contractual conflict.

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Definitions:

JIT Systems

Inventory management systems that seek to minimize inventory levels by scheduling material arrivals only when they are needed in the manufacturing process.

Environmental Risk

The potential for environmental damage or adverse health effects resulting from exposure to environmental hazards or pollutants.

Control Risk

The risk that errors or irregularities in financial statements will not be prevented, or detected and corrected, by an organization's internal controls.

Supply-Chain Leverage

The strategic use of supply chain processes and partnerships to gain competitive advantage in cost, speed, or innovation.