Reduce the Uncertainty Created by __________ Properties,service Consumers Turn to Personal

question 54

Multiple Choice

reduce the uncertainty created by __________ properties,service consumers turn to personal sources of information such as opinion leaders,early adopters,and reference group members during the purchase decision process.

• A) search
• B) credence
• C) experience
• D) expertise
• E) quality

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Definitions:

Economic Value

The worth of a good or service determined by the benefits it provides weighed against its cost.

Job-relevant Knowledge

Information and understandings that are directly applicable to performing tasks and responsibilities in a specific job context.

Skills

The abilities or expertise acquired through training or experience that enable an individual to perform tasks effectively.

Abilities

The natural or acquired skills and talents that enable individuals to perform tasks effectively.