Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 267

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity."F" represents the first step,which is to __________.

• A) create a consumer-brand connection
• B) develop positive brand awareness
• C) reward loyal customer behavior
• D) establish a brand's meaning in the minds of consumers
• E) elicit the proper consumer responses to a brand's identity and meaning

---

Definitions:

Eccentric

Related to a mechanism or part of it that is off-center or not in the normal or expected position, often causing a deviation or irregular motion.

Construction Lines

Light, guiding lines drawn during the initial stages of drafting or sketching to provide a framework for the design.

4X

In certain contexts, can denote a level of protection provided by enclosures, especially in electronics, against foreign bodies and moisture.

Long And Short Dashes

Symbols used in Morse code to represent different letters, numbers, or punctuation, with long dashes often referred to as dahs and short dashes as dits.