__________ Is Very Important to the Process Aspect of Services

question 182

Multiple Choice

__________ is very important to the process aspect of services because it helps identify steps that will ultimately lead to better service creation and delivery processes.

• A) customer contact audit
• B) internal marketing review
• C) tangibility gap analysis
• D) service continuum
• E) consumer experience audit

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Definitions:

Cross-Cultural

Relating to or comparing the cultures of different societies, often to identify shared traits or significant differences.

Universal

Something that is applicable or common to all cases, situations, or beings without exception.

Culture-Specific

Pertains to traits, customs, conventions, or practices that are unique or particularly characteristic of a given culture.

Ethnocentrism

The act of judging another culture solely by the values and standards of one's own culture.