Kellogg's Changed the Name of Its Heartwise Cereal to Fiberwise

question 183

Multiple Choice

Kellogg's changed the name of its Heartwise cereal to Fiberwise MOST likely to __________.

• A) respond to a changing public interest from heart to intestinal health issues
• B) convey a stronger product image, since "heart" implied sentimentality and "fiber" implied strength
• C) comply with Food and Drug Administration guidelines on the use of the word "heart" in food brand names
• D) avoid a lawsuit by the makers of Heartwise Organic Cereal because they claimed the names and benefits were too similar
• E) complement its new line of breakfast fiber bars

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Definitions:

Limited Partnerships

A form of partnership consisting of one or more general partners, who manage the business and are personally liable for its debts, and one or more limited partners, who contribute capital and share profits but take no part in running the business and incur no liability beyond their investment.

Good-faith Effort

An honest attempt or endeavor made in a sincere and honest effort, without intent to defraud or seek unfair advantage.

Defective Merchandise

Products that are flawed or malfunctioning and do not meet the warranted or expected standard of performance or safety.

Credit Card Applications

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